Exposure to Unconventional Outdoor Media Advertising
نویسندگان
چکیده
منابع مشابه
Improved targeted outdoor advertising based on geotagged social media data
With as many as 4 million passenger journeys within the London Underground system every weekday, the advertisement spaces across the stations hold considerable potential. However, the planning of specific advertisements across time and space is difficult to optimize as little is known about passers-by. Therefore, in order to generate detailed and quantifiable spatio-temporal information which i...
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ژورنال
عنوان ژورنال: Pertanika Journal of Social Sciences and Humanities
سال: 2020
ISSN: 2231-8534
DOI: 10.47836/pjssh.28.4.50